What Should a Plumber’s Website Include?

Most people looking for a plumber are on their phone and need help quickly. Your website has a few seconds to show them what you do, where you work and how to call you. Here is what a plumber’s website should include to turn Google searches into phone calls.

What visitors should see straight away

• A phone number and a click-to-call button, visible without scrolling.
• A headline that says what you do and where, for example “Plumber and heating engineer in Norwich”.
• Trust signals such as your Gas Safe registration number (if you do gas work), insurance and reviews.
• A simple way to ask for a quote.

The pages you need

• Home: a clear summary of your services and areas.
• One page per main service: boiler repair, emergency plumbing, leak repair, bathroom fitting and so on. Each page can then match what people actually search for.
• Area pages: only for places you genuinely cover.
• About: who you are, how long you’ve been working and what you’re qualified to do.
• Reviews or recent work: real customer comments and photos of finished jobs.
• Contact or quote page: a short form, your phone number and your opening hours.
• Privacy Policy and cookie notice: required if your site collects data or sets non-essential cookies.

Build trust

In Great Britain, gas work must be done by an engineer on the Gas Safe Register, and customers can check the register. Show your registration number clearly if you do gas work. Add your insurance, any guarantees you offer, and real reviews with the customer’s first name and town (with their permission). Photos of your own van and your own work beat stock images every time.

Make it fast and easy on a phone

• Use large buttons and short forms.
• Compress images so pages load quickly on mobile data.
• Avoid heavy sliders, pop-ups and auto-playing video.
• Keep text big enough to read without zooming.

Local SEO basics for your website

• A unique title and description for each page, with the service and area.
• One main heading (H1) per page.
• The same business name, phone number and details as on your Google profile.
• Descriptive file names and alt text for your images.
• A link to your Google Business Profile, and links from your profile to your site.

Your website works together with your Google profile. Read how plumbers rank on Google Maps in Norwich to see how the two fit together.

Mistakes to avoid

• No phone number, or one hidden in the menu.
• Generic text copied from other sites.
• Pages with nothing but a list of towns.
• Stock photos instead of your real work.
• No legal pages, or contact details that don’t match your profile.

Quick checklist

• Click-to-call button on every page
• A page for each main service
• Gas Safe number and insurance shown
• Real reviews and photos
• Fast on mobile
• Unique page titles and descriptions
• Privacy Policy and cookie notice